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  • Writer's pictureJayesh Pajwani

Embracing Sustainability, The New Narrative of Globalisation


In the annals of history, globalisation emerged as a powerful force that catapulted economies, businesses, and technology to unprecedented heights. However, this era of relentless growth often overlooked the profound consequences of unchecked expansion on

our planet and society. Today, a new narrative of globalisation is taking shape - one that places sustainability at its core. This transformative shift is driven by growing environmental awareness, evolving consumer preferences, social advocacy, and the imperative to build resilience.

In this blog, we explore the reasons behind the changing narrative of globalisation and how embracing sustainability can pave the way for a brighter, more inclusive future.

Environmental Awareness and Crisis

The world is waking up to the consequences of our past actions. Climate change, deforestation, loss of biodiversity, and pollution have become tangible realities, reminding us of the urgency to act. Recognising environmental crises has inspired a collective commitment to sustainability as nations and corporations strive to mitigate their impact on the planet. Sustainable globalisation seeks to harmonise economic growth with ecological preservation by adopting eco-friendly practices and prioritising renewable energy sources.

Evolving Consumer Preferences

In today's interconnected world, consumers have more power than ever before. Their preferences and values shape the market, and increasingly, they demand ethical, sustainable products and services. As awareness grows about the impact of consumer choices on the environment and communities, responsible businesses have embraced sustainability as a strategic imperative. Aligning with consumer demands fosters brand loyalty and drives innovation for eco-friendly alternatives.

Social Advocacy and Demands for Change

The digital era has amplified voices that advocate for social justice and responsible business practices. Social media platforms have provided activists, NGOs, and concerned citizens a platform to raise awareness about labour exploitation and social inequalities resulting from unchecked globalisation. As a result, companies are under pressure to be more transparent, ethical, and socially responsible. Embracing sustainability is not just a public relations strategy but a genuine commitment to driving positive social change.

Legal and Regulatory Changes

Governments and international bodies have recognised the need for strong environmental and labour regulations to hold businesses accountable for their actions. The Paris Agreement on climate change and other global accords underscore the importance of sustainability in the international arena. Complying with these regulations has become a driving force behind integrating sustainable practices into business operations. By adhering to evolving standards, companies can contribute to the collective effort to address global challenges.

Investing for Impact

Investors seek more than just financial returns; they desire to impact the world positively. The rise of impact investing and Environmental, Social, and Governance (ESG) criteria has encouraged businesses to prioritise sustainability in their long-term strategies. Companies demonstrating a commitment to sustainable practices are more likely to attract responsible investment and gain a competitive advantage.

Building Resilience and Adaptation

The world faces various challenges that threaten the stability of businesses and economies. From climate-related disasters to resource scarcity, sustainability offers a path to resilience and adaptability. By embracing sustainable practices, companies can future-proof their operations, mitigating risks and preparing for the uncertainties of a rapidly changing world.


The new narrative of globalisation embodies a profound shift towards sustainability. It is a narrative of hope - a collective commitment to create a better, more equitable world for present and future generations. As businesses and nations align their objectives with sustainability, they pave the way for a future where global prosperity is in harmony with planetary health and societal well-being.

About Consulting Nirmana

Accelerate sustainability actions! It’s good for the planet, people and business.

Consulting Nirmana, a sustainability-led consulting firm, has combined four decades of rich experiences in delivering enterprise transformation enabled by SAP ERP, supply chain transformation enabled by Blue Yonder aka JDA, & strategic priorities-led business transformations with climate change imperatives & solutions to assist clients in embedding sustainability in their business.

This blog provides general information based on secondary research referencing publicly available data. The author assumes no liability for the information given being complete or correct.


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